News & Aktuelles


HERZA Schokolade brings colour to ice cream, muesli and snacks

Fruity bits made of natural ingredients boost enjoyment



Norderstedt, October 2018 – A vegan diet is now so much more than a trend. Around the globe the demand for plant-based alternatives is growing – not just for basic foods but across all food categories. Confectionery manufacturers have been promoting their vegan fruit gums for some time now. The consumption of vegan products is on the rise in the chocolate segment, too. But particularly when it comes to white chocolate the offering is rather limited. Up to now, there were no vegan alternatives at all to white chocolate pieces. HERZA Schokolade has now occupied this market niche. The new fat glaze pieces are based on coconut butter and vegan milk substitute powders.

In accordance with consumers’ rising expectations in terms of healthy enjoyment, HERZA uses natural ingredients for its new fruity bits. They are based on a cocoa butter, whole milk powder and sugar mass, similar to white chocolate. The colours come from concentrates of fruits and plants, for example safflower, black currant, sweet potato, cherry and spirulina. The flavours come from natural flavourings, essential oils and fruit powders of lime, orange, lemon and strawberry.

The result is colourful bits, pieces and squares in unusual flavours. The yellow “lemon curd” bits and light green, chopped “lime cheesecake” pieces have a tart note that is perfect for ice cream. The orange chopped pieces in “waffle crunch” and “orange oil” varieties are a perfect fit with summery fruit and nut snack mixes, or with muesli. The big, even squares in pink with “strawberry cream” flavour are especially good in muesli and other cereal mixes. Tasty extras for people who want a spot of colour.