Application areas

An eye on the target group –
customized nutritional profile

When it comes to functional bars, consumers have different needs. In the development of HERZA bars, we consider this aspect right from the earliest product concept phase. Individual adjustments to ingredients such as proteins, fibre and carbohydrates, and the targeted inclusion of amino acids, macropeptides, vitamins and other functional nutrients enable us to create exactly the desired product. Thus, we develop special bars that address the needs of the sport, health and snack categories.